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By Chris Pearce, VP Corporate Sourcing, Ivie & Associates, Inc. In June I attended Drupa, the largest international print exhibition in the world, held every four years in Dusseldorf, Germany. Drupa brings together manufacturers from all aspects of print production to showcase the latest innovations in the print industry. Drupa includes exhibits from not only printing

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As the official brand sponsor of the 2016 China Olympic Swim Team, Ice Dew Chun Yue by Coca-Cola China developed custom packaging for all bottle sizes to highlight three Olympians and these athletes’ quest to win big at this year’s Summer Olympics in Rio de Janeiro. Special packaging and point-of-sale (POS) combines Chun Yue’s unique

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Ivie Asia is proud to be continuously developing and expanding; and with that growth, we are pleased to add Creative Director Kam Kok Hui (Ryan) to our team. As our client scope and project demands continue to grow, Ryan’s unparalleled expertise in the design business will be an imperative addition to our senior level creative

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JUN

09

Ready for Rio

In the run up to the Summer Olympics in Rio di Janeiro, Minute Maid China launched a series of specially flavoured Minute Maid drinks with a zesty combination of orange and guarana flavours. While you have probably seen guarana drinks on store shelves, you might not be familiar with what it is or where it

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Today’s packaging is evolving to become uniquely appealing to sensory cues. Consumers react more quickly to images than to text according to a recent consumer report. Other studies which track eye movement have found that very few words are actually interpreted while shopping, meaning sensory appeal is spurring unconscious buying. This in turn leads designers

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KFC’s Chinese New Year Celebration featuring limited edition Monkey King packaging proved a tremendous success with consumers, which means it was a tremendous success for KFC’s business. Ivie Asia worked with KFC to develop a kid’s meal bucket design aimed at promoting shareability and social engagement, and Yum! Brands, Inc. (KFC’s parent company) reported better-than-expected

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BUSINESS SITUATION: L by Lycra is a rapidly growing brand of shapewear, launching four collections—three in shapewear and one in hosiery, in only 11 months. The “L” collection is a product of the Lycra fiber brand, which has been the leading brand in close-to-the-body apparel applications for over 50 years. As part of the collection’s

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Shanghai Animation Film Studio Chinese New Year arrived February 8, marking the beginning of the “Year of the Monkey.” Combining the New Year celebration with a popular Chinese fable, Ivie Asia worked with KFC to develop a kid’s meal bucket design that features a removable paper mask on the outer wrap and a miniature figurine

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DDP, CIP, DDU…For anyone other than a logistics expert, shipping terms can be daunting. Here’s a primer on the most commonly used terms and some pointers on their cost implications. These guidelines apply to goods produced in China. DDP: Delivered Duty Paid Seller is responsible for all freight costs including importing, customs clearance and any applicable

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by Robert Huckels, Ivie Asia Last week, we set out to clear up some confusion between a traditional outsourcing model and a shared production services model. While there can be tremendous benefits to engaging in an offshore production model, there are also several common pitfalls and concerns that a company should consider before choosing a

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