‘Tis the season for sharing with family and friends. For years, Coca-Cola has used their iconic polar bears to market Coke products to the world. The past few years, Coke has introduced a new seasonal character to their promotions, the affable Puffin. Puffin can be found cavorting with the youngest of the polar bear family in television commercials, and on cans and multi-packs of Coca-Cola in select stores.
Coke China turned to Ivie Asia to adapt Puffin and his friend for their limited time only multi-packs of Coke. Due to time constraints, Ivie Asia used existing poses of Puffin and his young polar bear buddy to create a whimsical and endearing portrayal of the two sharing an icy cold Coke.
However, it was a unique printing technique that truly enhanced the packaging. A special process called 3D Metallized PET Holographic film was used on every multi-pack. This created a crystal-like effect on each wintry scene, and helped convey the exclusivity of this seasonal item.
Don’t forget to catch Puffin and his polar bear friend before they disappear this winter. Product available only in select stores in China.