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    by Robert Huckels, Ivie Asia Most Western fast moving consumer goods (FMCG) companies, and retailers with large private label portfolios, will eventually reach a point where they evaluate whether to keep artwork production in-house or to send it overseas, typically to China or India. The pros and cons of keeping things in-house versus

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  ‘Tis the season for sharing with family and friends. For years, Coca-Cola has used their iconic polar bears to market Coke products to the world. The past few years, Coke has introduced a new seasonal character to their promotions, the affable Puffin. Puffin can be found cavorting with the youngest of the polar bear

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