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Today’s packaging is evolving to become uniquely appealing to sensory cues. Consumers react more quickly to images than to text according to a recent consumer report. Other studies which track eye movement have found that very few words are actually interpreted while shopping, meaning sensory appeal is spurring unconscious buying. This in turn leads designers

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KFC’s Chinese New Year Celebration featuring limited edition Monkey King packaging proved a tremendous success with consumers, which means it was a tremendous success for KFC’s business. Ivie Asia worked with KFC to develop a kid’s meal bucket design aimed at promoting shareability and social engagement, and Yum! Brands, Inc. (KFC’s parent company) reported better-than-expected

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