When international appliance manufacturer and distributor Shriro needed to promote their new high-end product line with Omega and one of Australia’s most renowned chefs, Neil Perry, they called upon the expertise of China Printing Solutions. The collaboration between Omega and Perry was the culmination of three years of extensive designing and testing in order to deliver the finest chef-grade appliances to domestic cooks. CPS was asked to produce a sophisticated gift set consisting of a Neil Perry cookbook, keychain and carrier that would convey the brand’s professional caliber attributes.
China Printing Solutions created a rich-textured box with a soft foam liner and a case bound book. CPS was able to achieve a premium quality and a highly tactical feel by adding a soft-touch film on both the outer box and the book cover. A foam slot with velvet fabric was also added to enhance the character of the package. Finally, the set was finished with a film lamination and personalized using spot UV printing and a hot stamp. The finished product was a unique set that helped the customer understand the luxe brand.
China Printing Solutions ensured every unit was protected by separately wrapping each one, so that it was delivered in pristine condition and not compromised during shipment. 200 units were expeditiously air freighted to Australia for the launch in October; the remaining 800 were sent using sea freight.