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As the official brand sponsor of the 2016 China Olympic Swim Team, Ice Dew Chun Yue by Coca-Cola China developed custom packaging for all bottle sizes to highlight three Olympians and these athletes’ quest to win big at this year’s Summer Olympics in Rio de Janeiro. Special packaging and point-of-sale (POS) combines Chun Yue’s unique

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Share a Coke 2015

Business Situation Coca-Cola China successfully partnered with Ivie Asia for the second consecutive year to launch the soft drink company’s summer seasonal marketing campaign, Share A Coke. Share A Coke represents Coca-Cola’s single largest integrated campaign, as it is timed to take advantage of the hottest months when sparkling beverage consumption is as its highest.

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Calling All Shoppers – What’s Happening in the Quest for Customers Editor’s note: This article is the final installment in a three-part series of observations taken from SIAL China’s 2015 Food & Beverage Show. The Rubik’s cube of online grocery By now, everyone knows that China has the world’s largest online marketplace. And just like

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Taking a Pulse on Chinese Health Trends Editor’s note: This article is the second of a three-part series of observations taken from SIAL China’s 2015 Food & Beverage Show. While last week’s post focused on some of the fun trends emerging in China’s food & beverage industry, today, we turn to take a topic that’s

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What’s Now and What’s Next in Food & Beverage in China I had the good fortune to host a series of discussions at SIAL China’s Food & Beverage Show recently. Multiple industry experts opined on what they thought were major movements in food & beverage in China and prognosticated on what they thought we’d be

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Qoo launched in Japan in 1999 as a non-carbonated fun juice product from Coca-Cola targeted to children, teenagers and young adults. Its popularity quickly spread throughout East Asia, establishing a strong brand equity in Japan, but the brand was never heavily promoted in China. In 2014, Coca-Cola China decided to promote the brand, and they

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KFC recently partnered with Ivie Asia to produce innovative packaging for their newly-launched premium coffee product. To combat declining market share lost to upscale coffee providers, KFC decided to develop a new freshly ground coffee product for select China locations. KFC installed easy-to-operate coffee machines and sourced 100% pure Arabica beans to bring their coffee

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Following the success of 2014’s Share A Coke campaign, Ivie Asia has once again partnered with Coca-Cola to develop new and exciting packaging, this time for a new product launch. Georgia is a Coca-Cola ready-to-drink (RTD) coffee product that has been sold in Japan and throughout Asia for 30 years. Given its success in the

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Ivie Asia has worked closely with Coca-Cola Asia to develop the Share A Coke campaign for Summer 2014. Through hard work and collaboration, the Ivie Asia team developed an innovative, creative way to help consumers connect with the Coca-Cola brand in China. The goal was to get consumers talking about the product, getting others to

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