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As the official brand sponsor of the 2016 China Olympic Swim Team, Ice Dew Chun Yue by Coca-Cola China developed custom packaging for all bottle sizes to highlight three Olympians and these athletes’ quest to win big at this year’s Summer Olympics in Rio de Janeiro. Special packaging and point-of-sale (POS) combines Chun Yue’s unique

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Ready for Rio

In the run up to the Summer Olympics in Rio di Janeiro, Minute Maid China launched a series of specially flavoured Minute Maid drinks with a zesty combination of orange and guarana flavours. While you have probably seen guarana drinks on store shelves, you might not be familiar with what it is or where it

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Today’s packaging is evolving to become uniquely appealing to sensory cues. Consumers react more quickly to images than to text according to a recent consumer report. Other studies which track eye movement have found that very few words are actually interpreted while shopping, meaning sensory appeal is spurring unconscious buying. This in turn leads designers

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KFC’s Chinese New Year Celebration featuring limited edition Monkey King packaging proved a tremendous success with consumers, which means it was a tremendous success for KFC’s business. Ivie Asia worked with KFC to develop a kid’s meal bucket design aimed at promoting shareability and social engagement, and Yum! Brands, Inc. (KFC’s parent company) reported better-than-expected

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Shanghai Animation Film Studio Chinese New Year arrived February 8, marking the beginning of the “Year of the Monkey.” Combining the New Year celebration with a popular Chinese fable, Ivie Asia worked with KFC to develop a kid’s meal bucket design that features a removable paper mask on the outer wrap and a miniature figurine

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by Robert Huckels, Ivie Asia Last week, we set out to clear up some confusion between a traditional outsourcing model and a shared production services model. While there can be tremendous benefits to engaging in an offshore production model, there are also several common pitfalls and concerns that a company should consider before choosing a

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    by Robert Huckels, Ivie Asia Most Western fast moving consumer goods (FMCG) companies, and retailers with large private label portfolios, will eventually reach a point where they evaluate whether to keep artwork production in-house or to send it overseas, typically to China or India. The pros and cons of keeping things in-house versus

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  ‘Tis the season for sharing with family and friends. For years, Coca-Cola has used their iconic polar bears to market Coke products to the world. The past few years, Coke has introduced a new seasonal character to their promotions, the affable Puffin. Puffin can be found cavorting with the youngest of the polar bear

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Coca-Cola China just launched a delicious new seasonal beverage under their GEORGIA Ready-to-Drink Coffee brand, hiring Ivie Asia to develop the packaging designs. In keeping with the holiday spirit and wintry weather, GEORGIA’s first seasonal flavor is a tasty Macchiato beverage with just the right hint of caramel sweetness. This seasonal flavor is only available

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When international appliance manufacturer and distributor Shriro needed to promote their new high-end product line with Omega and one of Australia’s most renowned chefs, Neil Perry, they called upon the expertise of China Printing Solutions. The collaboration between Omega and Perry was the culmination of three years of extensive designing and testing in order to

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