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Share a Coke 2015

Business Situation Coca-Cola China successfully partnered with Ivie Asia for the second consecutive year to launch the soft drink company’s summer seasonal marketing campaign, Share A Coke. Share A Coke represents Coca-Cola’s single largest integrated campaign, as it is timed to take advantage of the hottest months when sparkling beverage consumption is as its highest.

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Qoo launched in Japan in 1999 as a non-carbonated fun juice product from Coca-Cola targeted to children, teenagers and young adults. Its popularity quickly spread throughout East Asia, establishing a strong brand equity in Japan, but the brand was never heavily promoted in China. In 2014, Coca-Cola China decided to promote the brand, and they

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KFC recently partnered with Ivie Asia to produce innovative packaging for their newly-launched premium coffee product. To combat declining market share lost to upscale coffee providers, KFC decided to develop a new freshly ground coffee product for select China locations. KFC installed easy-to-operate coffee machines and sourced 100% pure Arabica beans to bring their coffee

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Following the success of 2014’s Share A Coke campaign, Ivie Asia has once again partnered with Coca-Cola to develop new and exciting packaging, this time for a new product launch. Georgia is a Coca-Cola ready-to-drink (RTD) coffee product that has been sold in Japan and throughout Asia for 30 years. Given its success in the

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Ivie Asia has worked closely with Coca-Cola Asia to develop the Share A Coke campaign for Summer 2014. Through hard work and collaboration, the Ivie Asia team developed an innovative, creative way to help consumers connect with the Coca-Cola brand in China. The goal was to get consumers talking about the product, getting others to

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