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    by Robert Huckels, Ivie Asia Most Western fast moving consumer goods (FMCG) companies, and retailers with large private label portfolios, will eventually reach a point where they evaluate whether to keep artwork production in-house or to send it overseas, typically to China or India. The pros and cons of keeping things in-house versus

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  ‘Tis the season for sharing with family and friends. For years, Coca-Cola has used their iconic polar bears to market Coke products to the world. The past few years, Coke has introduced a new seasonal character to their promotions, the affable Puffin. Puffin can be found cavorting with the youngest of the polar bear

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Coca-Cola China just launched a delicious new seasonal beverage under their GEORGIA Ready-to-Drink Coffee brand, hiring Ivie Asia to develop the packaging designs. In keeping with the holiday spirit and wintry weather, GEORGIA’s first seasonal flavor is a tasty Macchiato beverage with just the right hint of caramel sweetness. This seasonal flavor is only available

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When international appliance manufacturer and distributor Shriro needed to promote their new high-end product line with Omega and one of Australia’s most renowned chefs, Neil Perry, they called upon the expertise of China Printing Solutions. The collaboration between Omega and Perry was the culmination of three years of extensive designing and testing in order to

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Business Situation Coca-Cola China successfully partnered with Ivie Asia for the second consecutive year to launch the soft drink company’s summer seasonal marketing campaign, Share A Coke. Share A Coke represents Coca-Cola’s single largest integrated campaign, as it is timed to take advantage of the hottest months when sparkling beverage consumption is as its highest.

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Sourcing from China can be a difficult landscape to navigate, especially if you don’t have a lot of experience with it. With that in mind, Ivie Asia and China Printing Solutions (CPS) present seven common mistakes to avoid when sourcing in China: 1) Picking your partner based solely on price This is by far the

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Calling All Shoppers – What’s Happening in the Quest for Customers Editor’s note: This article is the final installment in a three-part series of observations taken from SIAL China’s 2015 Food & Beverage Show. The Rubik’s cube of online grocery By now, everyone knows that China has the world’s largest online marketplace. And just like

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