In This Issue:
• Recession Print Strategy—What you should be doing in China, and why.
 — What kind of products offer the greatest savings by China production?
 — How else can I save money by printing in China?
 — How does China Print production save money?
 — Examples of savings
• Case Study: Sam's Club C-Store Kits
• Meet the Staff
• Upcoming Events
  China Printing News, Tips on China Print Production & Case Studies
Recession Print Strategy
(What you should be doing in China, and why...)


In these challenging economic times, many companies are finding the call to reduce their print costs have an urgency like never before.

Producing printworks in China is naturally one of the potential answers. But which products are most suitable for overseas production? What is practical to print in China? Moreover—WHY is it so much cheaper? In this edition we take a look at how China production saves money, what kind of projects you should consider producing in China, and a few examples of savings in action.


1. What kind of products offer the greatest savings by China production?
In the effort to reduce print costs by overseas production, not all products are created equal. Simple and highly automated products, those requiring web press, for instance, are far less likely to achieve savings than a product with extensive hand labor and multiple processes. Here are a few of the key issues you should look for when considering China production:

SPECIFICALLY:
• Books (hardback/softback)
• Packaging (Corrugated, PVC, PET, Blister Cards, Card boxes, etc.) and product manuals
• Point of purchase and trade Show displays/Corrugated Floor stands/Pallet displays/Pull up banners—even in small quantities
• Bags (Paper, HDPE, LDPE, wove and non-wove re-usable PP, canvas, etc.)
• Ring binders/Presentation Folders
• DVD’s/CD’s/USB sticks and Promotional products
• Large volumes of sticker labels

IN GENERAL:
• Print work with processes such as embossing, Hot stamping, Spot UV, Hole punching, Laminating etc.
• Print work with kitting/assembly/hand work of any kind
• Print work with many different versions
• Print work that is sheet fed
• Print work that has 5 or more colors


2. How else can I save money by printing in China?
A great way to compensate for the added lead time in shipping from China, while establishing another level of savings is to seek opportunities to execute graphic design, page production, photography, data entry and other premedia services on site in China.

From book layout, to packaging, to full catalog production, CPS seeks first to optimize process through technology, and then leverage a team of up to 50 production artists to get the job done. Key to the success of this process is a unique ability to segment workflow, cross check quality with dedicated inspectors, and provide clients access to review pages on a continual basis. Our ProofMover™ online soft proofing system allows you and your colleagues in remote offices to review files, comment, confirm changes and compare versions online, from anywhere in the World.

-To become acquainted with the full menu of CPS service offerings, please see our Service Offering.
-To learn more about CPS Color Management systems, please see our Color Management Brief.
-To see examples or learn more about ProofMover™ online soft-proofing system, Email us at sales@chinaprintingsolutions.com



3. How does China Print production save money?
• Raw materials
Well known brands like UPM, Stora Enso and International Paper have well-established China Mills. Using domestic China stocks of these brands for high quality jobs provides savings of 5-10% against the cost of their overseas equivalents. Furthermore, the quality and runnability of several China home-grown mills has improved considerably, offering more savings on medium quality works.

• Low Cost Labor
With a population of more than 1 billion and growing, and a cost of living in China being substantially less than that of developed countries, the average income for an urban worker in China is still only about US$300/month. This means that for products requiring any significant amount of labor, the cost savings of China production are likely to be substantial.

• Modern Machinery
Since its accession to the WTO in 2002, the Chinese printing industry has been the recipient of a staggering amount of Investment.What this means is that the Chinese printing industry has been rapidly equipped with some of the most technically advanced ISO certified print production facilities to be found anywhere in the world. Quite often the effiency of this advanced machinery can be leveraged to reduce cost.

(What about issues like Labor conditions, Environmental impact, Quality Assurance and Damage in transit?
Please refer to our Frequently Asked Questions or Email us!)



4. Examples of savings by CPS clients
For most projects, clients typically report savings of 25-30%. In some cases however, especially those involving multiple elements, process or a great deal of hand labor, the savings can be astounding. Here are just a few examples of actual savings our global clients have achieved:

• A European publisher saved 50% (150,000 US Dollars) by producing a 5 color hard cover book in China
• An American retailer saved 66% (25,000 US Dollars) by producing a packaging kit in China
• An American wholesaler saved 75% (15,000 US Dollars) by producing a 3-ring binder in China
• An American Non-profit organization saved 80% (6000 US Dollars) by having CPS do its directory page production
• A European wholesaler saved 97% (5000 US Dollars) by having CPS do its packaging structural engineering

For more examples of typical CPS projects, please see our Case Studies or Email us!


For More Case Studies, Please Click Here


Case Study:

Sam's Club C-Store Kits


Client: Sam’s Club

Project Name: C-store Kits

Description:
Sam’s Club—a division of Wal-Mart stores, Inc.—is a leading bulk retailer of merchandise and services for business owners and consumers. As part of the Ivie® Group (http://www.ivieinc.com), China Printing Solutions International was tapped to produce a high quality small business marketing kit consisting of a sturdy box, color coded laminated inserts and a plastic handle. Leveraging China’s strengths in hand-assembly work and our own attention to quality and detail, CPS produced a box of excellent quality at approximately 25% of the domestic production in the USA!

Meet the Staff:
Diana Dai I Sales and Marketing Manager


China Printing Solutions welcomes Diana Dai who became Sales and Marketing Manager with CPS in February.

A graduate of Shanghai Institute of Foreign Trade with a degree in Business English, Diana has 5 years working experience in the printing industry. She has held roles in production, customer service and sales for a number of famous printing firms in China and is as comfortable in the binding room as she is in the board room. With an understanding of Western business practice and values and a keen grasp of the particulars of the Chinese printing industry, Diana will be happy to consult with you on printing specifications, cost-saving measures and project estimates.

Amongst her other marketing duties, Diana is now in charge of this newsletter and has planned a series of vital topics to address in the coming months including the new heavy metal regulations in the USA, environmental printing solutions in China and color management tips.
Diana can be reached at diana@chinaprintingsolutions.com.

Upcoming Events
April-May, 2009

March 29 - April 7: Europe
CPS General Manager Aaron Landis will be in Europe for 1 week.
If you would like to talk face to face, try to make an appointment by emailing alandis@chinaprintingsolutions.com

Canton Fair
Phase1: April 15th - 19th, 2009
Phase2: April 24th - 28th, 2009
Phase3: May 3rd - 7th, 2009
For more information please click
www.cantonfair.org.cn

April 27-30: Hong Kong Printing & Packaging Fair

For more information please click:
www.hkprintpackfair.com

May 28-31: BookExpo America, New York
CPS will exhibit in BEA 2009 at booth no.4228
For more information please click:
www.bookexpoamerica.com/en/


IN THE NEXT ISSUE:
The USA Consumer Product Safety Improvement Act, Lead limits, Phthalates Testing, and other issues affecting publishers of Children's Books

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